Where we started
When Imported work 5 came to us, the brand was doing solid work but telling an inconsistent story — strong in person, patchy online, and hard for new audiences to grasp in a few seconds.
The team knew what made them different; they needed a system that could carry that clarity across every touchpoint without feeling corporate or over-designed.
What we built
We defined a flexible identity and digital framework: typography, colour, and layout rules that feel distinctive yet easy for the client team to live with day to day.
The website was structured as an editorial case for the work — generous imagery, short blocks of copy, and clear routes to enquiry — rather than a generic agency template.
Why it matters
The result is a presence that reads confidently at a glance, supports real sales conversations, and gives Imported work 5 room to add projects and campaigns without another rebuild.
